Matthews Automation · Hank, the AI receptionist

The missed-call math.

Three questions, your numbers — not mine. Ninety seconds to see what your phone is actually costing you.

1 · Your trade

2 · Your phone

Calls into the shop per week 60

Everything — customers, quotes, "you open Saturday?"

How many ring out or hit voicemail? 20%

Under a car, on a ladder, after 5, weekends. Industry: 27–48% go unanswered (Invoca). We default LOW.

3 · Your ticket

Average job, in dollars $

Independent shops average a $586 repair order (PartsTech, 752 shops). $500 keeps it conservative.

Repeat customer? Count the first year, not the first visit — a weekly or recurring client is worth a multiple of one ticket.

visits in year one ×

Two industry rates — check them yourself

19%

of calls are a real customer trying to book work

Invoca 2026 · 70M calls: 38%

22.5%

of those book when someone actually answers

Invoca 2026 · benchmark: 45%

Both rates cut in half — on purpose. Leave it on. Half the study numbers means the "an AI won't close like I do" objection is already priced in — if the math still works here, it works. Flip it off only if you want to see the fully-loaded number.

Walking past your shop, every month

missed calls / month

real jobs inside them

lost per year

Lost to missed calls / mo$0

Hank / mo$497

Hank breaks even on one job.

Straight answer: this one's thin. At your volume the math doesn't scream — and I'd rather tell you that than sell you. If the phone gets busier, run it again. This page will give you the same honest answer every time.

$1,500 to get started — complete build + your first month of live service. Then $497/month, up to 300 calls, 75¢/call over. Month-to-month, cancel anytime.

Every call recorded and texted to you the minute it happens.

Day 25, you get the log — every call, what Hank did with it, dollars attached. If it doesn't obviously beat $497, un-forward your phone. Ten seconds, no hard feelings.

(470) 467-7724

Call it right now — that's Hank answering. Or start at matthewsautomation.net/start

SOURCES — Invoca, Home Services Lead Conversion Benchmarks Report (2026): 52% of inbound calls answered by a person; 38% of answered calls are leads; 45% of leads convert on the call; 70M+ calls analyzed. · Invoca missed-call analysis: 27% of home-services calls unanswered; <3% of callers sent to voicemail leave a message. · PartsTech 2025 survey of 752 U.S. shops: average repair order ≈$586. · Marchex automotive call analytics: 20–30% of service calls missed, worse after hours. This page rounds against itself on purpose.