What your business is
leaving on the table.
Two minutes. Your numbers, not ours. Every assumption on the page with a source. You'll leave with a real dollar amount you can use to decide what to fix first — with us or without us.
01
Your trade
Pre-fills the numbers with sensible defaults for your vertical. Change any of them below.
02
Your phone
Where the missed-call revenue lives.
Estimate — most shops have a rough sense from their call log or bill.
What percent of calls get picked up. Industry average for small trades: 60-80%.
Of the calls you DO answer, what percent book a job. Most trades sit 40-60%.
What a booked job is typically worth. Not your biggest, not your smallest — the middle.
03
Your estimates
Where the follow-up revenue hides. Skip this section if you don't send written quotes.
Written quotes you send after a walkthrough or intake call.
What percent get an actual follow-up if they don't respond in the first day or two.
Quotes usually run bigger than walk-in jobs (installs, projects).
04
Our assumptions
Every number we hardcoded, on the page. Change none of them yourself — they're here so you can see the math isn't fudged.
- Hank captures 70% of missed calls that would have booked. Not 100% — no system is perfect and some calls happen mid-conversation with a real person walking in.
- Proper follow-up closes 28% of quotes that would have gone cold. Industry benchmark from ServiceTitan + Housecall Pro studies of home-services sales cycles.
- <3% of missed callers leave voicemail. Invoca / Marchex mobile-call studies, replicated across US small-business phone data.
- No double-count. If you check both boxes, we count each dollar exactly once — missed-call revenue is separate from estimate-follow-up revenue.
Numbers on a page are a start.
A call is where we make them real.
Fifteen minutes. You walk me through how your phone and your quote flow actually work today. I tell you which of these numbers moves first and what it'd take. Yours in writing whether you hire me or not.
Book a 15-minute call →